Since 1993, Lodestar Olive Oil is the true taste of California olive oil. The Johansson Family is committed to creating an olive oil that represents the traditional flavor of the California Mission Olive and the 100-year history of olive production in Oroville. Visit our family orchards and tasting room to learn about olive oil production in California and sample our award-winning olive oils.
Seasonal work. Making sure that the irrigations working properly, letting the chickens out, bottling olive oil and putting together orders.
Knowing that our customers appreciate what we do and the hard work it takes to do it.
Meet people from all over the county/world, either through orders online, events and people who come to our tasting room.
I get to see people first hand enjoying the products that we make and the crops we farm and I get to work in a community with farmers who want to make Butte County agriculture better.
The most memorable would be the return visitors who come back and returning to Lodestar Farms part of their annual farm trail passport weekend tradition or a routine stop throughout the year and knowing they were introduced to us through this tour.
I started the farm trail, so I guess since it's conception. We saw other counties in California who were having success and Butte County was set up to do it better than anyone else because of our diversity of farms and our ability to offer more than just a wine trail.
Collective effort to make our farms better and showcase our community and what we have to offer. It's also an important driver of our annual sales and usually is a kick off to the holiday season.
We've more than doubled the number of farms on the farm trail while maintaining the diversity and it has an established brand that is well known and recognized. We've also received a lot of statewide attention for our countywide ag-tourism program.
Bob Myers, a local farmer who lived down the road from us who in his 90s was buying new olive presses and was as enthusiastic as I was when I first started in 1993. He inspired me to continue the tradition of making great olive oil in Oroville. We a picture of him standing with his stone press in our tasting room. He died in his late 90s and often said he was as old as his trees.
Thank you to all the farms who have committed to the farm trail and who saw the vision for what it could be and understand the power of working together.